About

Once destined for a career in law, I began by drafting contracts and quoting legislation only to realise I'd much rather be wrangling scripts than statutes. So I made the leap into film and television, chasing stories instead of legal loopholes. Then, in true British fashion, I accidentally stumbled into advertising… and wouldn’t you know it, I’m actually good at it. These days I produce campaigns with the precision of a solicitor, the flair of a filmmaker. I speak three Chinese dialects (handy for ordering exceptionally good food), and when I’m not working, you’ll find me watching films or planning my next trip. Luckily, my job lets me combine both passions - storytelling and travel. 

Agency Production

Leading end-to-end delivery of complex, integrated campaigns - from initial scoping and creative development through to final delivery. Assets typically include TVCs, socials, digital, stills, DOOH, and behind the scenes.

Successfully delivered projects in these formats; live action film, unreal engine, photography, CG, 2D animation, experiential events, illustrations, versioning, merchandising and anything in-between.

Shoot Production

Overseeing and managing film project life cycle from treatments to delivery. This can include management of budgets, negotiating talent deals, sourcing locations, booking crew and equipment.

Post Production

Leading a multidisciplinary team to oversee the post production processes. The teams include Editors, Motion Designers, Colourists, Sound Designers, Composers, Researchers, CG and VFX artists.

Technical Proficiency

  • PC and Mac

  • Excel, Word, PowerPoint,

  • Slack, Workfront, Instagantt

Languages

  • Chinese: Conversational in Mandarin and Cantonese. Fluent in Shanghainese